Under Construction · Buy To Let
London House
Preston · Residential Apartments
From
£139,750
Yield
7.1%
5yr growth
18%
Overview
Investment summary
London House is a striking redevelopment in Primrose Hill, Preston, transforming a classic building into just 70 contemporary one and two-bedroom apartments. Designed for modern city living, the development combines stylish interiors, well-planned living spaces and an accessible entry price from £139,750. With Preston benefiting from strong rental demand, major regeneration and a growing professional and student population, London House offers an attractive opportunity in one of the North West's emerging buy-to-let markets. The scheme comprises 45 one-bedroom and 25 two-bedroom apartments, with one-bedroom homes ranging from 413–591 sq ft and two-bedroom homes from 654–811 sq ft.
Financials
Financial projection
1x Beds starting from
£152,000
2 Beds Starting from
£173,000
Exchange Deposit
20%
Projected gross yield
5.4%
Ground Rent
£0
Figures are projections based on current market evidence and are not guaranteed. A full financial model is provided with the investment brochure.
Market research
Market opportunity
London House is a striking redevelopment in Primrose Hill, Preston, transforming a classic building into just 70 contemporary one and two-bedroom apartments. Designed for modern city living, the development combines stylish interiors, well-planned living spaces and an accessible entry price from £139,750. With Preston benefiting from strong rental demand, major regeneration and a growing professional and student population, London House offers an attractive opportunity in one of the North West's emerging buy-to-let markets. The scheme comprises 45 one-bedroom and 25 two-bedroom apartments, with one-bedroom homes ranging from 413–591 sq ft and two-bedroom homes from 654–811 sq ft.
Rental demand
Strong Rental Demand in Preston, Lancashire Preston continues to offer attractive opportunities for buy-to-let property investors, supported by a growing population, established employment base, thriving student population and a well-established private rental sector. With an estimated population of 164,498 in 2025, Preston is the largest district in Lancashire. Population projections indicate a potential 23.7% increase between 2022 and 2047, highlighting the city's long-term housing requirements and potential for continued rental demand. The private rental market is already an important part of Preston's housing landscape, with 22.4% of households renting privately according to the 2021 Census, compared with 10.9% in 2001. Rental values also demonstrate positive momentum. According to the latest ONS figures, average monthly private rents in Preston reached £791 in September 2026, representing a 5.7% annual increase. Average rents for three-bedroom properties reached £860 per month, making Preston an interesting market for investors targeting professional tenants and families. The city's universities, employment opportunities, transport links and relatively accessible property prices further contribute to its appeal among students, young professionals and working households. For buy-to-let investors, Preston offers the opportunity to access an established rental market with a broad tenant base, competitive property prices and potential for long-term rental income and capital growth.
Growth potential
Preston's property market presents promising growth potential over the next five years (2026–2031), driven by population growth, ongoing regeneration, infrastructure investment and increasing demand for quality housing.
Location
Location analysis
- £189,000 Ave Property Price
- 162,864+ Population
- £6.5bn Local Economy
- 80.4% Employment Rate
- 4.5% House Price Growth
Timeline
Investment timeline
Completion Q2 2027. Reservation is typically completed within 48 hours, with exchange 28 days later and staged payments thereafter. Your advisor coordinates every stage.
FAQ
Investor questions
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